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State of the social casino industry

state of the social casino industry

Oct 6, WCOS is an industry-first slot competition format produced in gaming products, as well as the Greentube Pro social casino platform. During. Apr 16, of the US Gaming Market: Offering a Digital Social Casino Experience . new states expected to regulate Pennsylvania online market. Aug. HARRISBURG, Pa., August 30, /PRNewswire-iReach/ -- "Global Social Casino Market Size, Trends & Forecasts ()" provides.

State Of The Social Casino Industry Video

State of the Social Casino Industry - Q3 2014 Pestana casino park rua imperatriz dona amГ©lia funchal portugal might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. It Beste Spielothek in Wingerhausen finden state-run lotteries that cater for its 1 billion-plus residents, but most online and live gambling is outlawed. Number of venues and designated gaming areas in the Canadian gambling industry InNevada, New Jersey and Delaware became the first states to regulate online gaming for the first time. The growth in mobile and online slots has led to some mobile casino free winners. This makes existing players want to regularly return, while the excitement of something new helps convince non-paying users to pay for the first time. Slots all litter the page. Otherwise, VIPs and high rollers will continue to find new places to gamble like Australia, Singapore, and the Philippines. Dossiers Get a quick quantitative overview of a topic. Zynga Poker, Hit schambeinreizung Rich! Instead, the company primarily acquires users on iOS, a strategy that seems unusual in the Android-heavy region. With Statista you are always able to make informed decisions and boost your work efficiency. The effectiveness of this tactic has been long established in the mobile game space.

Cooper also found that images with implied motion or drama perform well: Stunning casino skyscrapers stretch down the Strip as far as the eye can see.

Each casino resort tries to persuade patrons into walking through their doors by decorating their building with flashy lights, massive jumbotrons and unique decor.

Here, we present some of the highest-converting social casino ad creatives that have won big. Seeing the overwhelming takeover of mobile in the space, the Caesars subsidiary has acquired two talented Israeli studios: Playtika back in , and Pacific Interactive, home of successful slot game House of Fun , in early House of Fun which now sits under the Playtika umbrella has a dedicated worldwide team of around people who help maintain its position as one of the most successful mobile-social casino titles around.

As of now, House of Fun is the fifth highest-grossing social casino game on iOS, spending almost every day of in the top 50 of the top overall grossing chart.

Well, it could be—in part—the Playtika pedigree, which boasts impressive conversion rates across its portfolio social casino titles. Where turning 2 percent of users into paying customers is generally considered a strong performance , Playtika managed to hit 4.

Where some social casino games have struggled with the Facebook-to-mobile transition due to the joint challenges of shifting desktop players to mobile and implementing social features on a smaller canvas , House of Fun has had better luck by essentially creating an entirely new game for mobile.

After debuting on Facebook in , House of Fun upped the ante on mobile in Today, 70 percent of its users are playing on mobile devices.

Desktop and mobile gamers are different: For House of Fun , Schlaen says its Facebook audience is generally aged 45 plus, while the mobile audience skews younger and has a slightly larger male presence around 40 percent, compared to around 30 percent on Facebook.

The group took these statistics into account when creating its successful mobile version. Its conceptualizing in terms of functionality, user experience and features took into account the fact that on mobile, the user is always on the move.

With that shift to mobile, the approach to user acquisition also changed, as it was no longer OK to rely solely on Facebook likes and links to bring in new players.

An army of 60 people—including designers, developers, artists and QA testers—build new themed slots games they drop into House of Fun on a weekly basis.

This makes existing players want to regularly return, while the excitement of something new helps convince non-paying users to pay for the first time.

You can never know really what people will definitely love. You have to try until you hit the spot. With the constant content drops, users are never short of something new to play, and at any given time, House of Fun has between 80 and 90 slots games running on both mobile and Facebook.

But the House of Fun team at Playtika is now looking to new territories in order to expand its user base, focusing heavily on South America , Asia and Eastern Europe in the year ahead.

Latin America LatAm is one of these regions, with a rapidly evolving marketplace for social casino games and a changing attitude on the subject of real-money casino games.

Success, however, is hardly guaranteed with any emerging market. That said, the region has made some strides in recent years, with the World Bank reporting relatively high levels of credit card ownership in LatAm compared to other developing countries.

While bank account holders in LatAm are notoriously shy about using the accounts for direct payments, avid game players may be more receptive to pay.

In LatAm, developers are faced with confronting a deep-rooted culture that requires them to localize if they want any chance to succeed. Still, for devs that can overcome the payment and localization challenges, an eager, highly social audience awaits.

While the cultural variations complicates matters for some, it offers opportunities for regionally popular games such as Truco: For Akamon, the strategy for monetizing in LatAm with its casino games means focusing on big markets: Mexico, Brazil and Andean nations such as Colombia and Peru.

That means building relationships with mobile carriers and payment providers country by country, which is often a slow process.

Even without carrier relationships and a laser focus on LatAm countries, existing mobile casino companies may be able to take a slice of the market through user acquisition strategies.

Murka , a Ukraine-based casino developer that generally focuses on the U. Instead, the company primarily acquires users on iOS, a strategy that seems unusual in the Android-heavy region.

The iOS users, who Surnina suggests tend to be more affluent, can pay with credit cards. But even these users tend to hold out longer than users in developed countries.

Surnina says that U. On the other end of the spectrum, PlaySpace welcomes low-value users who are unlikely to ever pay.

And to retain users longer, PlaySpace focuses on social features like in-game groups and chat, because keeping users around for a long time can eventually pay dividends.

Several smaller countries are also close to approval. Romero points to Colombia as a leader, with Chile, Uruguay and Peru all likely to update its laws in the near term.

But the legislature in Mexico, the other regional heavyweight, is holding off. That said, partnership opportunities exist with land-based casino licensees in Mexico.

No, it loves data. Gathering, analyzing and making use of data helps any casino business grow. While big name real-money operators like Microgaming , NetEnt , Playtech and William Hill have already made their mark, real-money gaming is still vastly uncharted—and unclaimed—territory for mobile casino developers.

Desktop is currently the platform of choice for real-money gaming, according to research by Optimove. In the United States, it is becoming more common as the daily fantasy sports industry continues to grow.

And while patronizing unlicensed games is a misdemeanor in every U. It merely makes a given party harder to get at. Owens says mobile casino developers should consider contacting a qualified gaming attorney if there are any questions about the legality of a proposed game: Perhaps the biggest uncertainty in real-money gaming for casino devs is whether their app can quickly grow a loyal and large fan base.

For that, innovation is an obvious essential. Still, the limitations of the mobile platform are a challenge for innovation in real-money gaming apps, says Mirza: Pennsylvania recently liberalized both its land-based and online gambling markets.

Sportsbetting, poker, lottery, bingo, horseracing, casino, mobile gaming, social gaming. One of the original gambling markets and a leader when it comes to regulation courtesy of the UK Gambling Commission, the UK has posted some impressive numbers in recent years.

From the number of betting outlets to the overall size of the market, the UK is undoubtedly a great gambling nation. The UK has land-based casinos and poker rooms, bingo and a regulated national lottery.

Brits are also allowed to gamble for real money on mobile and online gambling websites. Gambling in the United Kingdom is overseen by the UK Gambling Commission, a regulatory body set up in after the then-Labour government decided to open up the laws surrounding gambling.

The UKGC is responsible for monitoring casinos and issuing online licenses to gambling websites. Online gambling in the UK: Remote betting has grown hugely in the UK.

Brits over 18 are allowed to gamble at land-based casinos, online and via mobile. These gaming terminals offer casino-style slots and roulette to punters walking in off the high street.

Despite campaigns to limit bets and the pace of players' losses, FOBTs continue to bolster a huge homegrown betting industry. Always an innovator with regards to connecting the industry and the wider community, Australia has maintained its gaming dominance for more than a decade.

Through a combination of pokies helping to fund local sports, Asian tourists visiting live casinos and a flourishing online economy, Australia has posted some impressive gambling stats in recent years.

Controversial "pokies" poker machines dominate the homegrown industry Down Under. These are the local name for slots or fruit machines.

As well as land-based casinos in Melbourne and Sydney, pokies can be found in pubs and clubs across most states. In Western Australia, pokies are currently restricted to casinos.

However, that could change. Latest figures show that 2. However, sportsbetting is on the rise. State-run TAB outlets allow Australians to bet on a range of sports.

Individual states have the power to allow local operators to house poker machines. In Victoria, Tabcorp and Tatts run a duopoly on live sportsbetting and lottery.

Some online sportsbetting sites do operate in Australia, mainly licensed in Northern Territory, but online casinos are banned. Many offshore online casinos based overseas continue to allow Aussies to register.

A hub for a number of online gambling operators and software providers, Canada has benefited from its liberal approach to gambling unlike its North American neighbor.

Thanks to this blend of innovation and regulation, the Canadian industry is now one of the leading gambling regions in the world. As well as major land-based casinos in British Columbia and Ontario, Canada also boasts one of the world's key online gambling jurisdictions.

As of , that percentage represents almost 30 million Canadians. While the UK, Australia and Canada might hold the largest stacks in the industry, that doesn't mean the rest of the world is sitting without any chips.

Before we conclude our gambling stat attack, let's take a quick look at some of the most impressive figures from some of the world's emerging talents.

In , Playtika remained the largest social casino publisher with As of , North America remained the biggest social casino market of all regions, reaching 1.

Casino betting is usually lumped in with a general "betting" group that includes bingo and lottery. But casino gambling has risen from The growth in mobile and online slots has led to some huge winners.

Sportsbetting is a billion-dollar global industry. However, the unregulated sportsbetting market in Asia means the industry as a whole could well be worth many billions more.

Illegal betting syndicates in China and elsewhere have been responsible for fortunes being won and lost on sporting events.

European Gaming and Betting Assocation. Online poker has risen since its boom in the early s. The shutdown of US-facing sites has led to a drop-off in internet traffic.

And even in regulated markets online poker numbers are struggling. This comes against a general rise in the number of players gambling in live cardrooms.

The biggest online tournaments attract enough players to award million-dollar first prizes. Lotteries are legal in many countries, even where traditional betting and casino-style gambling is outlawed.

The EGBA predicts a rise in lotteries' share of overall gaming online, from 2. In the UK, the National Lottery raises money for good causes as well as giving players the chance to win massive prizes.

As we can see from the statistics, the gambling industry is currently thriving. From live casinos in Canada to the online economy in Spain, the number of players anteing up is clearly on the up.

Although the global recession and regulatory issues have caused parts of the gambling industry to develop slower than expected over the last decade, the overall balance sheet is still in the black.

In fact, as we head towards , the advent of technology such as mobile casinos, live dealer games and, potentially, virtual reality, are helping to take annual revenue to record levels.

So, whether you're an operator, a player or just someone with a penchant for numbers, the gambling industry continues to prove that it's one of the most vibrant entertainment economies in the world.

There is arguably no industry in the world today that can match the sheer growth and drive of online gambling. Across the globe, innovation is taking hold, with more brands than ever competing for player attention and more people laying down wagers as a result.

Considering the current state of world gambling, everyone is now looking to the future. But - as most will already attest - predicting the future of the gambling world is no easy feat.

These two figures alone make up what should be a 5. The growth related to casino play, in general, is huge, but practically all of this has occurred in the online domain.

Land-based casino play is still on the downturn — apart from within a few select regions - much like it has been in recent years.

As new online markets open up, we can only assume that online casino industry will continue to dwarf land-based operations. Across the globe during the EU market made up Year-on-year monthly growth in Macau casino revenue remains at a steady 1.

This puts Macau on course to smash yearly targets with regards to gross gaming revenue. Starting in , we expect to see game-changer infrastructure developments with respect to HK-Zhuhai-Macao Bridge and Hengqin.

We also think that by , there will be clarity around license renewal, development capex and infrastructure ramp. Powered by strong and consistent growth figures, Macau may be the only place in the world — excluding Las Vegas - where land-based casino play is truly flourishing.

Looking at the state of world gambling country by country, the gambling levels in the US, UK, China, and Japan are already well documented.

The growth in mobile and online slots has led to some huge winners. Sportsbetting is a billion-dollar global industry. However, the unregulated sportsbetting market in Asia means the industry as a whole could well be worth many billions more.

Illegal betting syndicates in China and elsewhere have been responsible for fortunes being won and lost on sporting events. European Gaming and Betting Assocation.

Online poker has risen since its boom in the early s. The shutdown of US-facing sites has led to a drop-off in internet traffic.

And even in regulated markets online poker numbers are struggling. This comes against a general rise in the number of players gambling in live cardrooms.

The biggest online tournaments attract enough players to award million-dollar first prizes. Lotteries are legal in many countries, even where traditional betting and casino-style gambling is outlawed.

The EGBA predicts a rise in lotteries' share of overall gaming online, from 2. In the UK, the National Lottery raises money for good causes as well as giving players the chance to win massive prizes.

As we can see from the statistics, the gambling industry is currently thriving. From live casinos in Canada to the online economy in Spain, the number of players anteing up is clearly on the up.

Although the global recession and regulatory issues have caused parts of the gambling industry to develop slower than expected over the last decade, the overall balance sheet is still in the black.

In fact, as we head towards , the advent of technology such as mobile casinos, live dealer games and, potentially, virtual reality, are helping to take annual revenue to record levels.

So, whether you're an operator, a player or just someone with a penchant for numbers, the gambling industry continues to prove that it's one of the most vibrant entertainment economies in the world.

There is arguably no industry in the world today that can match the sheer growth and drive of online gambling. Across the globe, innovation is taking hold, with more brands than ever competing for player attention and more people laying down wagers as a result.

Considering the current state of world gambling, everyone is now looking to the future. But - as most will already attest - predicting the future of the gambling world is no easy feat.

These two figures alone make up what should be a 5. The growth related to casino play, in general, is huge, but practically all of this has occurred in the online domain.

Land-based casino play is still on the downturn — apart from within a few select regions - much like it has been in recent years.

As new online markets open up, we can only assume that online casino industry will continue to dwarf land-based operations.

Across the globe during the EU market made up Year-on-year monthly growth in Macau casino revenue remains at a steady 1.

This puts Macau on course to smash yearly targets with regards to gross gaming revenue. Starting in , we expect to see game-changer infrastructure developments with respect to HK-Zhuhai-Macao Bridge and Hengqin.

We also think that by , there will be clarity around license renewal, development capex and infrastructure ramp. Powered by strong and consistent growth figures, Macau may be the only place in the world — excluding Las Vegas - where land-based casino play is truly flourishing.

Looking at the state of world gambling country by country, the gambling levels in the US, UK, China, and Japan are already well documented.

With Australian players willing to part with higher than average amounts of disposable income, Australia is certainly going to have a role to play in the future of online casino gaming.

There is another major factor that needs to be addressed outside of nation-by-nation progress, this being the number of females taking up gambling, as they are now playing a more active role in profit margins than ever before.

For women, games such as bingo have always proved to be popular, but it appears that many are now moving onto other games — specifically slots — as each year goes by.

State Of Play In From the financial might of the industry, to player specific tendencies, we've broken down all the important numbers and arranged them into bite sized chunks so you can digest them at your leisure.

Table of Contents click to skip to section. United States of America Games: Commercial casino gaming profits in the US: Gambling Participation in the UK by Age.

Distribution of Aussie gamblers by age from Distribution of Aussie gamblers by gender from Total gaming turnover Number of gaming areas in the Canadian gambling industry.

Number of times millennials visited casinos as of Jan Gathering, analyzing and making use of data helps any casino business grow.

While big name real-money operators like Microgaming , NetEnt , Playtech and William Hill have already made their mark, real-money gaming is still vastly uncharted—and unclaimed—territory for mobile casino developers.

Desktop is currently the platform of choice for real-money gaming, according to research by Optimove. In the United States, it is becoming more common as the daily fantasy sports industry continues to grow.

And while patronizing unlicensed games is a misdemeanor in every U. It merely makes a given party harder to get at. Owens says mobile casino developers should consider contacting a qualified gaming attorney if there are any questions about the legality of a proposed game: Perhaps the biggest uncertainty in real-money gaming for casino devs is whether their app can quickly grow a loyal and large fan base.

For that, innovation is an obvious essential. Still, the limitations of the mobile platform are a challenge for innovation in real-money gaming apps, says Mirza: One way PokerStars is trying to push the envelope with innovation is by combining gaming concepts.

The segment shows no signs of slowing down either. Mobile casino player spending on iOS increased 55 percent last year alone, according to mobile app analytics firm App Annie.

The main driving force behind the increased competition? Developers may be discouraged by the increasing competition and higher mobile marketing costs.

One way to join forces with a brand is to include it in the game itself. By working with an established entertainment brand such as hit series Game of Thrones , social casinos can take advantage of pre-existing brand loyalty and values to draw in potential players.

The effectiveness of this tactic has been long established in the mobile game space. Kabam chief operating officer Kent Wakeford told VentureBeat in that implementing brands such as the The Hobbit into a mobile game is an essential element in reducing mobile game marketing costs.

Slots all litter the page. So how do developers get these brands on board? The second opportunity for branding in the social casino space lies in the crossover between the mobile game and the existing brick-and-mortar casino operations.

And this cross-pollination between real-world and mobile has seriously benefitted their games.

The resulting partnership could turn their non-payers into paying players. Though companies working in the social casino space guard their data enormously, the slow revival of Zynga demonstrates the value of brands.

By doubling down on social casino products and by working with brands like The Wizard of Oz in its games, Zynga reported 61 percent year-over-year revenue boost across its key slots and poker franchises, as well as a 26 percent year-over-year increase in mobile gaming revenues in Q3 By successfully recreating the casino experience on a device through branding and design, social casino game developers are able to cut through the noise of a congested genre and market offerings more effectively.

Plus, a brand in hand is a great way to fight off rivals in the space. We use cookies to ensure that we give you the best experience on our website.

To read our Privacy Policy, go here. Design, Measure, Learn Testing your app icon seems to be a recipe for success.

Heart of Vegas By Product Madness. Scatter Slots By Murka. Farm Slots By TopGame. Here are a few pointers on how to break into the mobile casino market in LatAm: Seek Out High Rollers Even without carrier relationships and a laser focus on LatAm countries, existing mobile casino companies may be able to take a slice of the market through user acquisition strategies.

Capitalize on Entertainment Brands One way to join forces with a brand is to include it in the game itself.

Partner With Top Offline Casino Companies The second opportunity for branding in the social casino space lies in the crossover between the mobile game and the existing brick-and-mortar casino operations.

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Österreich war damit in PyeongChang in drei von sechs Sportarten vertreten. What kind of trends do you foresee in South East Asia over the next few years? IGT , Scientific Games Corporation and Caesars Entertainment Corporation are some of the key players operating in the global social casino, whose company profiling has been done in the report. Gecoacht wurden die Gäste dabei von aktiven Sportlern des hessischen Dartverbandes. Nachdruck mit freundlicher Genehmigung von G3 Magazine. We will work on this project well into The characteristics of social gaming are based on social platforms, allow casual gaming, free-to-play, turn based games, involve virtual currency and accessible through mobile phone applications. It is an 8-bit version of one of my songs — Apollo. Sie sind dann in der Lage, den Ausfall von Maschinen zu verhindern, erforderliche Leerungen zu antizipieren und ihre Geräte an den profitabelsten Standorten im Betrieb zu positionieren. In den letzten Jahren sind wir stark gewachsen. Players can now invest in their gameplay and earn coins for advanced activity. Diese Aktien empfehlen die Experten zum Verkauf.

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